The 2022 Lamborghini Urus is the car that changed the rules. Before the Urus, "Super SUV" was an oxymoron. Launched in 2018, it became the best-selling Lamborghini of all time. It shares its MLB Evo platform with the Audi RS Q8 and Bentley Bentayga but is tuned to be the sharpest, loudest, and most aggressive of the trio. It is a supercar that can carry a family and clear a speed bump.

The heart of a bull:

• 4.0L Twin-Turbo V8: 650 HP / 850 Nm. STANDARD While shared with Audi, Lamborghini has reworked the heads and turbos. It screams to 6,800 rpm and delivers torque that pins you to the seat. It is the first turbo Lamborghini engine.

• The Cockpit: The "Tamburo" drive mode selector on the center console looks like the throttle of a jet fighter. The start button is hidden under a red flip cover. It is pure theater.
• Usable Space: It seats 4 or 5 (depending on config). The boot is 616 Litres—surprisingly practical for a supercar. You can actually do the monthly shopping in a Urus.

• Consumption: 4–6 km/l. If you are worried about fuel, you cannot afford it.
• Service: Stratospheric. Tyres (Pirelli P Zero Corsa, 23-inch) cost a fortune. Carbon ceramic brake replacement can cost as much as a used Toyota Vitz.
• Attention: It attracts crowds everywhere. Valet parking is mandatory; street parking is impossible due to attention.

Lift Mode: The air suspension can lift the car to 248mm in "Terra" (Off-Road) mode. This allows it to clear Kenyan speed bumps and even drive on dirt roads without scraping the expensive underside. It is surprisingly compliant in "Strada" (Street) mode.

Underneath the Italian skin, the electronics and safety systems are Audi. This means they actually work reliably. It features Adaptive Cruise Control and Pre-Sense safety tech.

The following are average showroom prices for fresh imports in Nairobi, Mombasa, Kisumu, Nakuru, and Eldoret.

Who is this for? The billionaire who wants the fastest SUV in the world and wants everyone to know it. Who is it NOT for? Those who prefer "Quiet Luxury"—buy a Bentley Bentayga instead.