The 2021 Ferrari Roma represents a return to elegance for the Prancing Horse. Origin: Italy (Maranello). First Generation: Launched in 2020. Current Generation: 1st Generation. While modern Ferraris have become aggressive and track-focused, the Roma is designed for "La Nuova Dolce Vita" (The New Sweet Life). It is a front-engine V8 Grand Tourer that looks more like a sculpture than a race car, designed to be driven to dinner in Muthaiga as easily as it laps a circuit.

Powered by the award-winning F154 engine family:

• 3.9L Twin-Turbo V8: 612 HP / 760 Nm. STANDARD This engine won "International Engine of the Year" four times running. It delivers zero turbo lag and a soundtrack that transforms from a low rumble to a high-pitched scream. It drives the rear wheels via an 8-speed dual-clutch gearbox derived from the SF90 Stradale.

• Dual Cockpit: The driver and passenger cells are separated by a high center console. The passenger gets an optional touch display to view speed and RPM.
• Haptic Tech: The steering wheel buttons are touch-sensitive ("hidden until lit"). While futuristic, they can be finicky compared to the mechanical Manettino dial (which remains physical, thankfully).
• 2+ Seats: The rear seats are strictly for children or handbags. However, they fold down to expand the 272-litre boot, making it capable of carrying golf clubs.

• Consumption: 7–9 km/l. Respectable for a 600HP GT car if driven in "Comfort" mode.
• Service: Ferrari's 7-Year Genuine Maintenance program covers all scheduled servicing (oil, filters, labor). This makes owning a Roma surprisingly predictable compared to a used Bentley.

Ground Clearance: Low, but better than mid-engine supercars. The optional "Magneride" dual-mode suspension softens the ride for city bumps. However, the long nose requires care on steep driveways. It is a car for the Southern Bypass, not for CBD potholes.

The following prices represent the cost of buying a 2021 Ferrari Roma (Import) in Kenya. These prices reflect showroom asking prices in major towns including Nairobi, Mombasa, Kisumu, Nakuru, and Eldoret.

Who is this for? The gentleman (or lady) driver who appreciates understatement and wants a Ferrari they can genuinely use every day. Who is it NOT for? Those who measure value by the size of the rear wing.