The 2020 Hino Profia (Gen 3) is the heavyweight champion of Japanese trucking. Known previously as the Super Dolphin, the Profia nameplate took over in 2003. This current generation (launched 2017) is a technological tour de force, featuring a massive chrome grille and a driver-centric cockpit that feels more like a luxury SUV than a truck. In Kenya, it competes directly with the Mercedes Actros for long-haul supremacy.

Hino downsized for efficiency without losing torque:

• A09C (8.9L 6-Cyl): 360 - 380 HP. STANDARD A highly efficient engine for general cargo. Lighter than the old 13L, allowing for more payload.
• E13C (12.9L 6-Cyl): 410 - 480 HP. For heavy haulage and steep terrain. Massive torque (2,157 Nm).

• Cockpit 2.0: The dashboard wraps around the driver with a 7-inch LCD multi-information display. The high-roof version allows standing room, which is a luxury for long-distance drivers.
• ProShift 12: The 12-speed automated manual transmission (AMT) is a game-changer. It shifts faster and smoother than a human, saving fuel and clutch wear. A rotary dial selector clears up cabin space.

• Consumption: 2.8–3.5 km/l (Loaded). The "Eco Mode" limits torque acceleration to save fuel.
• Service: Hino (Toyota Group) has excellent support in Kenya. The ProShift gearbox reduces driveline shock, extending the life of the prop shaft and differential.
• AdBlue: Essential. The DPR (Diesel Particulate Reduction) system cleans itself automatically, but requires the correct engine oil to prevent clogging.

Air Suspension: Many Profia models come with rear air suspension. This is perfect for transporting fragile goods (glass, electronics) on the bumpy Mombasa-Nairobi highway. The chassis is rigid and built for Japanese overloading standards, which translates well to Kenya.

Standard PCS (Pre-Crash Safety) uses radar to detect vehicles and pedestrians, applying brakes automatically. Also features Scanning Cruise II and Driver Monitor (detects sleepiness). It is one of the safest trucks on the road.

The following are average showroom prices for fresh imports in Nairobi, Mombasa, Kisumu, Nakuru, and Eldoret.

Who is this for? The logistics company that values driver retention (comfort) and fuel efficiency over brute simplicity. Who is it NOT for? Those operating in remote areas with poor fuel quality—the common rail system needs clean diesel.