The Toyota Vitz remains the go-to small car for Kenyan importers. Its reputation for reliability, fuel efficiency, and strong resale value makes it the logical choice for first-time buyers, city commuters, and anyone seeking hassle-free motoring. The Vitz is widely recognized as the safest investment in entry-level car ownership.

• 1.0L (1KR-FE):
  • Excels in city driving and congested traffic
  • Delivers remarkable fuel economy and low running costs
• 1.3L (1NR-FE):
  • Offers improved performance for highway driving and overtaking
  • Maintains impressive fuel efficiency (16-20 km/l real-world figures)
  • Ideal for regular out-of-town travel

• 2018 facelift introduces a modernized front grille and headlight design
• Compact dimensions simplify parking and urban navigation
• Interior maximizes usable space, offering good headroom and practical cargo solutions
• Rear seats fold to accommodate larger items

• Standard features include air conditioning, touchscreen infotainment (may require radio band expander), Bluetooth connectivity, and steering wheel audio controls
• Higher trims offer keyless entry and push-to-start functionality

• 2018 models typically equipped with Toyota Safety Sense C:
  • Pre-Collision System (PCS)
  • Lane Departure Alert (LDA)
  • Automatic High Beams (AHB)
• Standard ABS and multiple airbags provide robust safety for this segment

• Renowned for robust engineering and consistent reliability
• Readily available spare parts from both dealers and independent outlets (e.g., Kirinyaga Road)
• Straightforward servicing; most Kenyan mechanics are familiar with the Vitz

• Duty-Paid Estimate for 2018 Toyota Vitz 1.3L:
  • CIF (Mombasa): KSh 980,000 – 1,150,000
  • KRA Taxes & Duties: KSh 520,000 – 620,000
  • Clearing, Port, and Logistics: KSh 100,000 – 150,000
  • Total On-the-Road Estimate: KSh 1,600,000 – 1,920,000
• Duty-Free Estimate (for diplomats, returning residents, etc.):
  • Landed Cost (USD): $8,000 – $9,500
  • *Excludes KRA taxes; includes CIF and local clearing/handling fees*
• *Note: Final pricing may vary based on mileage, auction grade, and trim level.*

• Annual Comprehensive Insurance: KSh 40,000 – 60,000
• Minor Service (Oil, Filters): KSh 5,000 – 7,000
• Major Service: KSh 10,000 – 15,000
• Outstanding fuel efficiency translates to low monthly operating expenses

• Honda Fit: Superior interior space and cargo flexibility (Magic Seats); ideal for families
• Mazda Demio: Higher style quotient, refined interior, and enjoyable driving dynamics
• Nissan Note: Notable for fuel economy and rear legroom, particularly the e-POWER variant
• Suzuki Swift: Lower upfront cost, agile driving experience, but less robust resale and support

The Toyota Vitz stands out as the most sensible hatchback option for Kenyan importers. Its strong blend of affordability, unmatched reliability, low running costs, and solid resale value cements its status as the market benchmark. While competitors may offer more style or space, the Vitz delivers the most reliable and cost-effective ownership experience in its class.